From 2020 to 2025, I worked as an independent contractor within Apple’s retail department. While much of the work was confidential, I am incredibly proud of my contributions to their Explore App—a platform designed to help customers learn about new devices in Apple Stores. Its successful launch makes it one of my favorite and most rewarding projects to date.
Apple Explore App was a 2-year project redesigning the customer experience for the latest iPhones on display in Apple stores worldwide. We designed, built, and iterated a system that has preformed positively through multiple new iPhone launches. This new approach to Explore App prioritizes the ability to compare models and pricing options, while also giving them the opportunity to discover new features.
We released two different dashboard styles and tested their performance across Apple Stores.
We executed a comprehensive redesign of their pricing options. This was a highly technical and meticulous process.
Company
Apple
Team
Jade Jariya, Art Director
Henrik Karlsson, Associate Creative Director
Jeff Whitney, Creative Director
Product Designer, Bianca Pallotta